Every building has a soul. We enhance our guests’ emotional comfort by blending the soul of the Point Hotels and art. Our projects such as Password Istanbul, the contemporary art collection created by 26 artist including Nuri Bilge Ceylan and Okan Bayülgen under the duration of Beral Madra that establish an emotional bond between our guests and the hotel and the display of Ara Güler’s 232 photographs in different venues of the hotel that invites our guests to look at Istanbul from a different perspective indicates the significance of art in our concept. The concept artwork of an artist, the conceptual artwork collection of a curator or a signed work of art created in collaboration with an art institution… We develop concepts that enrich interiors with art and culture for our hotels. That’s how the Point Hotels become an important part of the cultural life of their respective cities.